What does Internet of Things got to do with Event Planners?

What does Internet of Things got to do with Event Planners?

Keeping up with the advancements that the world is undertaking is a massive challenge to many individuals. The world is sure set on fast-paced changes and there is nothing more effective to do than to adapt to the constant changes happening around us whether in technology or weather. While technology has transformed the lives of many people, incorporating the Internet of Things (IoT) in the system created a major leap in how we do things normally in a daily basis. Not only that this is applicable to technological innovation, but as well as to other aspect of the working environment, like event planning.  What can you say about IoT events?

Planning and managing events have gone way too far since its creation. From critical brainstorming to manual registration during the event proper, everything has changed in a single snap through the use of transformative technologies. What has been deemed as a tiring and taxing task has now become easily doable in a few clicks on the keyboard and few taps on the tablet. In an instant, all the information needed for an event is in one screen, ready to be devoured by whoever needed it. With the progressing number of technological advancement in the events industry, how can IoT events be of any difference? How can the data that would be made available be of great help in leveling up the standards of a normal event being organized? What are the significant changes it can offer to people, to make the event more engaging and fun to those who would gladly attend it?

So what is the Internet of Things?

For starters, basically, the internet of things (IoT) is the process of networking together internet-connected objects. Through this system, these devices or facilities are able to gather, exchange, correlate, and transmit data that is due for evaluation for further utilization. This has become the talk of the town in many facets of the industry including agriculture, transportation, and health care, which will eventually result to an estimated 50 billion connected devices by the year 2020. With this forecast, it can be drawn that the internet of things would create a massive change in how businesses are done; hence, the IoT events. Given that the event industry is highly dependent on the data gathered from other industries, increasing its pace and securing the validity of data would be made faster through IoT events. With IoT events, managers and event planners can come up with an immediate response in accordance to the data provided by the system. These data can be maximized automating the management of attendance, intelligent light keeping, security amongst guests during the event proper, and ensuring a comfortable ambiance for whoever uses it. All these would then be made readily available in a single notification delivered by the programmed devices.

How can Event Planners benefit from the Internet of Things?

The internet of things has been maximized in different industries. Its use has never made strictly limited to several groups of users only. It has been fully utilized in various sectors: like agriculture, health, transportation, business, and in maintaining security in the community. There is so much that the IoT can offer to the planners and managers of events. With its capabilities, it can surely provide the following:

  • Easy Access to Information. The Internet of things can be maximized to help even organizers create events that would highly interest its audience by trimming down those who needed the event and those who are very much engrossed in joining, without forcing them to do such. This can be done by gathering data from the attendees and analyzing their data to come up with a specific event that would match their needs. Moreover, planners and organizers can easily send event invitation and accurate direction as to how to get to the designated venue through incorporation of existing tools such as Maps available in their mobile phones. This was conceptualized to finally address the purpose of events where attendees get to a unique, informative, and highly engaging events; thus, meeting the objectives of the day.
  • Automated Registrations and Checkin. Because almost all attendees are equipped with smartphones which are NCF, GPS, Wi-fi, and BLE ready, events managers can make use of this to make the flow of the program smoother and faster. With all these connectivity applications, attendees can easily navigate through their smartphones and immediately check-in when they are within the premise of the event. Having this system would also make it easier to notify attendees with regards to announcements, awesome deals and discounts, and other services provided by the event. Most importantly, this would eliminate the need for a workforce team to man the registration.
  • Highly interactive Posters. With regards to advertising, attendees can now easily read on the details on the photos of products that caught their attention. This data would then be sent to the exhibitors and would directly inform them of those who are interested in the product being offered. In addition, upon leaving the event hall, people are then notified for joining the event and thus ask them for an evaluation of the activity. This would erase the traditional paper and pen evaluation system, which requires manual counting and consolidating. Moreover, should one wants to further learn about the event, an email is automatically sent to the guest about everything that transpired through the event – from names of exhibitors, their products, services, and comments and suggestions to them.
  • Better Navigation System. Allowing attendees to connect to the internet within the premise of the event would provide organizers a heat map that tracks the attendees’ location and engagements. This would then lead to a generalization the most significant part of the event that greatly interested the viewers. In relation to this, event organizers can now strategically identify means and ways on how to improve the other parts of the event to make the products and services salable to people the next time around.
  • Ensuring Safety among Attendees. Aside from monitoring the guests of the event, it is also a must to keep the area safe and secure. The internet of things can be of great help with this case. By networking the safety features of the building to the organizers smartphone or control system, they can easily welcome guests and detect those who would only want to ruin the event. Aside from that, they can as well take control of the air conditioning units, lighting within the event venue, and other appliances which can be managed remotely.

To further learn how to maximize the use of IoT, you can try joining events and conferences that aim to develop further knowledge on how it can be fully utilized. This year, here are some events that would ensure a great deal on IoT.

  • IoT Conclave 2018 (July 30, 2018). In order to discuss the potentials of IoT and how to make use of it in parallel to the needs of the business, professionals and experts across countries and industries have been gathered for this conference. In view of the realization of smart cities, enhanced connected infrastructures, and more connected countries and cultures, IoT Conclave aims to explore how the Internet of Things can bring to a digital level the businesses associated with it.
  • Minds + Machine 2018 (September 12 – 13, 2018) is a two-day event organized by GE Digital to solidify or unify the play of IoT. Moreover, it also aims identify what crests the horizons among users, the company, and GE developers into learning more details on the technical aspects of the digitized space industry.
  • SGIoT 2018 – European Alliance for Innovation (July 11 – 13, 2018). This belongs to Smart Grid IoT conference which focuses mainly on the appeal in regard to energy and the public audience. This is technically a hard-hitting conference which does not only tackle smart grid issues but as well as the future energy management and security issues brought about by the Internet of Things. EAI is composed of about 40,000 community members who seek fair recognition and equal recognition among researchers of ICT worldwide.
  • Gartner Catalyst, Cloud, and IoT Conference (August 20 – 23, 2018). If you want are a Gartner Research client, this is perfect for you for this conference aims to inculcate to people information about big data innovation, cloud computing, edge computing, IoT analytics, business intelligence, and DevOps in order to create a highly systematized blueprint for project planning and implementation of the technologies offered by the company in view of the Internet of Things.
  • IoT Tech Expo North America (November 28-29, 2018). In this two-day event, stakeholders are made the center of the discussion, mainly focusing on how IoT can be maximized in the different facets of society like transportation, health services, logistics, government, and energy.

Like any other advancements, learning the use of these technologies would take time and patience. The shift would be gradual but its effect would surely last a lifetime. Truly,  these new technology can really be of great help when used properly. The limitation of the Internet of Things is only within the capacity of the user. When strived to be used to its maximum potential, surely, the internet of things can provide a massive chance of prospering the event industry. For guidance and assistance on how to make this realized, visit and read more on https://www.xyzinternet.com/. Your capacity is only limited by your capacity to imagine!

Comments are closed.